Download Bewerberorientierte Personalauswahl: Ein effektives Instrument des Personalmarketing (Europäische Hochschulschriften / European University Studies / ... Universitaires Européennes) (German Edition) pdf epub
Book By Andreas C. Köchling / DMCA

Bewerberorientierte Personalauswahl: Ein Effektives Instrument Des Personalmarketing (Europäische Hochschulschriften / European University Studies / ... Universitaires Européennes) (German Edition)

Ein gezieltes Personalmarketing gewinnt für Unternehmen zunehmend an Bedeutung. Diese Studie beschäftigt sich damit, wie Personalauswahlsituationen von Bewerbern erlebt und bewertet werden und welche Auswirkungen dies auf die wahrgenommene Attraktivität einer Stelle sowie die Bereitschaft zur Annahme eines Angebotes hat. Anhand einer Literaturanalyse und einer Befragung von über 1.000 Bewerbern in...

Series: Europäische Hochschulschriften / European University Studies / Publications Universitaires Européennes (Book 663)
Paperback: 252 pages
Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften (November 2, 2000)
Language: German
ISBN-10: 3631367716
ISBN-13: 978-3631367711
Product Dimensions: 5.8 x 8.3 inches
Format: PDF Text TXT ebook

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Deutschland und der Schweiz wird gezeigt, daß der Vorstellungstermin neben seiner primären Selektions- auch eine wichtige Rekrutierungsfunktion hat und ein geeignetes Instrument für Personalmarketing und Imagepflege darstellt. Es werden Argumente geliefert, warum Unternehmen ihn verstärkt in diesem Sinne nutzen sollten, und Empfehlungen gegeben, wie hierbei vorzugehen ist.