Download Die Werbewirkung von Sportsponsoring (Forschungsgruppe Konsum und Verhalten) (German Edition) pdf
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Die Werbewirkung Von Sportsponsoring (Forschungsgruppe Konsum Und Verhalten) (German Edition)

Thade Dudzik zeigt, dass Sponsoring für einen zusätzlichen positiven Imageeffekt sorgen kann. Hierbei ist allerdings nicht die Popularität des Sponsorships entscheidend, sondern die ex ante bestehende Verbindung zwischen Marke und Sport. Fehlt eine Verbindung, dann bleibt die Wirkung im besten Falle aus, das Sponsoring kann sich aber auch negativ niederschlagen....

Series: Forschungsgruppe Konsum und Verhalten
Paperback: 258 pages
Publisher: Deutscher Universitätsverlag; 2006 edition (November 24, 2006)
Language: German
ISBN-10: 3835005286
ISBN-13: 978-3835005280
Product Dimensions: 5.8 x 0.6 x 8.3 inches
Format: PDF Text TXT book

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