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Propuesta De Un Modelo De Evaluación (Spanish Edition)

Tanto la publicidad, la promoción turística y los elementos del marketing mix, utilizados como herramientas fundamentales en las campañas, han contribuido cada vez más a que los destinos turísticos a nivel mundial promocionen sus productos y los den a conocer. De esta forma se logra atraer turistas e incrementar las estadísticas de visitación. Sin embargo, a la mayoría de dichas campañas publicita...

Paperback: 148 pages
Publisher: PUBLICIA (December 11, 2014)
Language: Spanish
ISBN-10: 9783639554656
ISBN-13: 978-3639554656
ASIN: 3639554655
Product Dimensions: 6 x 0.3 x 9 inches
Format: PDF Text TXT book

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ias no se les realiza las evaluaciones correspondientes de manera que se conozcan los efectos esperados, objetivos planteados y presupuesto empleado. En este libro encontrará específicamente el caso de estudio con respecto a Costa Rica como destino turístico emergente. Es así que dicho país está presentando un grado de madurez en algunos de sus productos turísticos como lo son: sol y playa, ecoturismo y aventura, centrando sus campañas publicitarias principalmente en ellos y en su marca destino "Sin Ingredientes Artificiales". No obstante existe la carencia de evaluación al respecto; ya que no hay estudios específicos que lo validen.