Publicity To The Rescue: How To Get More Attention For Your Animal Shelter, Humane Society, Or Rescue Group To Raise Awareness, Increase Donations, Recruit Volunteers, And Boost Adoptions
Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits as well. You can use simple and affordable publicity tactics to recruit volunteers, find foster families, and increase adoptions.In Publicity to the Rescue, you’ll learn online and offline tactics including how to:Get ready for the media with a strong message, ...
Paperback: 182 pages
Publisher: Logical Expressions, Incorporated (September 28, 2011)
Product Dimensions: 6 x 0.5 x 9 inches
Amazon Rank: 1184251
Format: PDF ePub TXT book
- 1610380045 epub
- 978-1610380041 pdf
- Susan C. Daffron epub
- Susan C. Daffron ebooks
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“I have been managing our local shelter's media interaction for a while now, meaning I am not exactly inexperienced, when this book was recommended to me. It contains some very helpful guidelines and examples for each chapter--whether you are just sta...”
rand, and online presenceCraft irresistible and compelling stories the media will loveSpread the word by leveraging marketing tools you already haveGet social with bloggers and strategically use social mediaGain word-of-mouth support and build buzz by cultivating a network of fansGet practical advice, along with creative ideas, inspirational case studies, and examples of real press releases that will help you plan and implement your own publicity campaign.Publicity doesn’t have to be complicated, expensive or scary. Even if you’re a bit shy or introverted, using just a few simple publicity tactics, you can spread the word about the great things you’re doing to help the animals!
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