Summary: The Fall of Advertising and the Rise of PR: Review and Analysis of the Ries' Book PDF
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Summary: The Fall Of Advertising And The Rise Of Pr: Review And Analysis Of The Ries' Book

The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of Pr".This complete summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of Pr" shows that none of the recent business success stories have spent much money on advertising. Instead, companies such as Starbucks and PlayStation have invested in public relations. In t...

Paperback: 42 pages
Publisher: Business Book Summaries (September 14, 2016)
Language: English
ISBN-10: 2511041545
ISBN-13: 978-2511041543
Product Dimensions: 4 x 0.1 x 6 inches
Amazon Rank: 4835210
Format: PDF ePub djvu book

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eir book, the authors explain the key differences between advertising and Pr and why the latter is the only method that reaches the people who really matter. This summary demonstrates why you should start focusing on Pr and what benefits it could bring for your company.Added-value of this summary:* Save time* Understand key concepts* Expand your knowledgeTo learn more, read "The Fall of Advertising and the Rise of Pr" and discover why so many companies are choosing to focus on Pr and why you should too.