eBook By Noah Rothbaum / DMCA
The Business Of Spirits: How Savvy Marketers, Innovative Distillers, And Entrepreneurs Changed How We Drink
Walk into a liquor store today and you’ll be faced with an unprecedented variety of vodka, gin, whisky, cognac, rum and even tequila. In the past decade, the amount of spirits sold in bars, stores and restaurants has climbed nearly sixty percent. Celebrating the acumen of the businessmen and craftsmen responsible for this phenomenal sales growth, The Business of Spirits: How Savvy Marketers, Innov...
Hardcover: 189 pages
Publisher: Kaplan Publishing (September 4, 2007)
Product Dimensions: 6 x 0.7 x 9 inches
Amazon Rank: 950971
Format: PDF ePub djvu ebook
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“It's easy to see a lot of research and hard work went into this book.It's insightful, interesting and fun to read. Lots of great interviews. enjoyable reading of How & why the cocktail has made a comeback in the last few years. An insiders look at t...”
tive Distillers, and Entrepreneurs Changed How We Drink, is a cocktail of history and insight into a rapidly growing industry. Journalist Noah Rothbaum takes readers from the cellars of Cognac, France, to the Scottish Highlands to the agave fields of Mexico to find out what’s now driving this age old industry. The book explores new production techniques, cutting-edge marketing campaigns and introduces a new crop of crafty entrepreneurs.