Zara: An Analysis Of Market-Orientated Supply Chain Management In The Retail Fashion Industry
Bachelor Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Hull, language: English, abstract: This paper has been developed to investigate how market orientation is aligned to supply chain management and thus, leverages a company's success. Answers were sought examining Zara, a strategic u...
Paperback: 72 pages
Publisher: GRIN Publishing (June 11, 2012)
Product Dimensions: 5.8 x 0.2 x 8.3 inches
Amazon Rank: 2909275
Format: PDF ePub djvu ebook
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“This is an overview and a collection of several papers.I would like to see some screenshots of basics of shop's feedback system, basics of distribution software, some photos of "highly technologic distribution center",..You need to think about your c...”
it in the apparel Industria de Diseño Textil (Inditex) Group, which has widely been acknowledged as being a paradigmatic example of a leader in the fast fashion industry. Hereby, Zara's unique business model is investigated as well as its market-orientated approach that affects all scopes of its vertically integrated value chain. Finally, this report gives conclusions and an outlook while referring to the evaluated results.